Motivational Mondays: Conversations with Leaders From Educator to Skincare Innovator (Feat. Andrea Lefkovits)
Andrea Lefkovits journey into the skincare industry was not a typical one. It all began during the COVID-19 pandemic, a time when many people found themselves in isolation and reevaluating their careers. For Andrea, this period of reflection and innovation led her to take on a completely new challenge.
Her connection to skincare was personal and familial. Andrea’s father-in-law, a respected dermatologist in Manhattan, had developed a remarkable cream called Virginskin, initially designed for post-laser treatment. After his passing, Andrea realized that this beloved product had a lasting impact on his patients. Determined to keep his legacy alive, she took it upon herself to learn the ins and outs of the skincare industry, transforming from educator to student in a new, complex field.
Launching a skincare brand was no easy feat for Andrea. Despite her background in education, she found herself in uncharted territory, needing to learn about product formulation, social media, public relations, and the intricacies of the beauty industry. There were moments of doubt and caution, but Andrea approached these challenges with the same methodical and thoughtful mindset that had guided her throughout her career in education.
This week, you’ll learn how Andrea went from educator to student as an entrepreneur, when Andrea realized her product can help cancer patients post surgery and the importance of making business decisions based on good intentions.
LEARN MORE:
>> Follow her on Instagram, Facebook, and TikTok (https://www.instagram.com/virginskinbeauty),(https://www.facebook.com/virginskinbeauty), and (https://www.tiktok.com/@virginskinbeauty)
>> Check out her website (https://virginskinbeauty.com)
NSLS MEMBERS ONLY:
>> Listen to the bonus episode to learn Andrea’s advice for aspiring entrepreneurs and the importance of being receptive to feedback. (https://thens.ls/3ZbpuQa)
Mentioned in this episode:
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