The Fit2Fat2Fit Experience EP211: Building a Quality Keto Brand with Yemeni Mesa
Heka is the Egyptian god of healing and magic. Yemeni Mesa thinks of the ketogenic diet as something that is magical and healing. This is the story behind the brand, Heka Good Foods. In this podcast, Yemeni tells Drew about the early days of keto products, what it was like to be the Chief Sales Officer for Quest Nutrition in the early days before they became a billion-dollar company, and what makes his Heka Good Keto Bar the only keto-certified bar on the market.
Complete Keto: A Guide for Transforming Your Body and Your Mind for Life, visit CompleteKeto.fit2fat2fit.com to get your copy now. Get the CK30 video series as a bonus when ordering with this link. And, please leave a review on Amazon.
Join Drew for the Fit2Fat2Fit Cruise on March 15th - 21st, 2020.
If you like the podcast subscribe & review it on iTunes | Stitcher.
Key Takeaways:
[3:56] Yemeni came to the US with his mother when he was 10.
[9:12] Yemeni shares what he learned working in the food industry.
[14:19] Working for Quest Nutrition during their rapid growth phase was life-changing.
[17:17] Yemeni describes his nutritional-health journey and what he loves about keto.
[22:13] Quest has several iterations of ingredients before settling on the formula for their bars.
[31:05] Heka Good Foods is certified ketogenic by ketogenic.com and Dr. Ryan Lowry.
Sponsors:
Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, and MCT Oil soft-gels. Some products are available through Amazon Prime.
Redmond Real Salt — An ancient seabed in Utah is the source for this natural, undiluted real salt with all the essential trace minerals left intact. Keto is better with Real Salt.
Mentioned in This Episode:
Take the Fit2Fat2Fit Podcast Listener Survey
Drew on Social Media: @fit2fat2fit
Email Drew: Drew@fit2fat2fit.com