Episode 35 • Ernst and Kirsten, MacGuffin • Alison Branch, Park • Jonathan Simons, Analog Sea Review

Ernst van der Hoeven and Kirsten Algera, the creative team behind MacGuffin talk to Jeremy Leslie as their 12th issue, The Log, arrives in shops; Alison Branch, managing director of Park Communications, discusses a new book designed to help clients print sustainably, and we hear an excerpt from a recent shop event featuring Jonathan Simons of Analog Sea Review. Before we meet our guests, Jeremy Leslie gives a quick update on magCulture news, and introduces some exciting new arrivals at the magCulture Shop including The Paper, Pact, Vestoj, Printed Fashion and Backstage Talks. MacGuffin quickly established itself as an indie benchmark with its 2016 launch. The 12 issues to date provide a perfect example of the vitality and innovation that is possible in the indepdendent sector when a strong idea is expertly executed in terms of all the basic aspects of a magazine: story research, commissioning, art direction, design and production. Ernst and Kirsten discuss the magazine’s roots, its role as an anti-design magazine, and the new issue, revealing the combination of big idea and detail required to make MacGuffin tick. London printer Park Communications have supported our Podcast for several years. They have just published ‘Sustainable Print Design’, a guide to making sure your print project is as environmentally friendly as possible. MD Alison Branch joins us to explain more about the the project, which is available as a free download from their website, or in print from the magCulture Shop. The final segement of the episode is an excerpt from our recent magCulture Meets Analog Sea Review event. Founder Jonathan Simons explains his anti-digital position, reading from the introduction to the latest issue of ASR, and revealing his initial obsession with his iPhone 1. We’re grateful to our friends at Park Communications for their support of the magCulture Podcast. Find them online at www.parkcom.co.uk https://www.macguffinmagazine.com Analog Sea Review does not have a website. Audio produced and edited by Sam Williams