Matt Visor, White House bureau chief for The Washington Post, and Emily Stewart, Senior correspondent at Business Insider, dive into the controversial renaming of the Gulf of Mexico to the Gulf of America. They discuss the origins of this shift from a joke to a political reality, exploring its cultural implications and corporate reactions. The conversation also sheds light on the anxiety businesses face amid political upheaval, particularly regarding diversity initiatives, and the backlash against companies for their stances on social issues.
The renaming of the Gulf of Mexico to the Gulf of America illustrates the absurdity of political rhetoric and its impact on international relations.
Major tech corporations' quick adaptation to Trump's name change reflects a growing trend of cautious capitalism amidst a polarized political climate.
Deep dives
The Origin of the Gulf of America Concept
The idea of renaming the Gulf of Mexico to the Gulf of America traces back to humor and satire, with its roots in a 2010 joke by Stephen Colbert. Colbert raised funds for victims of the BP oil spill by jokingly promoting a charitable fund called the 'Colbert Nation Gulf of America Fund,' which attracted attention for its absurdity. This humorous notion resurfaced in 2012 when a Mississippi lawmaker suggested the name change as a playful jab at his Republican colleagues. Recently, right-wing influencers, particularly Kevin Posobiec, have revived this idea, leading to its surprising consideration by political leaders.
Political Implications of the Name Change
Trump's announcement to officially rename the Gulf of Mexico as the Gulf of America has stirred diplomatic tensions, particularly with Mexico. The Mexican government has criticized the change, and there have been discussions of potential legal action against companies that alter their maps to reflect the new name. This controversy highlights broader issues regarding international relations and the symbolic power of geographical names. The push for a name change reflects Trump's America-centric approach, which may strain diplomatic ties with neighboring countries.
Corporate Response to the Name Change
In light of the Gulf name change controversy, major corporations like Google and Apple quickly adapted their platforms to reflect Trump's decision, indicating a cautious approach to align with the administration. This responsiveness from large tech companies signifies the uncertain political landscape and the perceived need for corporate America to play nice with the current government. However, a broader trend of 'scaredy cat capitalism' has emerged, where businesses are hesitant to take strong stances on social issues, particularly regarding diversity and inclusion initiatives. Many companies are reevaluating their public commitments to diversity amidst the political climate, fearing backlash from both the administration and consumers.
What started as a liberal joke is now a MAGA reality. Just check your map app. But it’s not just Google, Apple, and Microsoft falling in line.
This episode was produced by Avishay Artsy and Travis Larchuk, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Sean Rameswaram.
President Donald Trump signing a proclamation renaming the Gulf of Mexico as the Gulf of America aboard Air Force One in February. Photo by ROBERTO SCHMIDT/AFP via Getty Images.