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The Tennis Podcast
Sinner’s convenient ban, Vukov’s suspension and Mixed Doubles madness
Feb 16, 2025
This week’s tennis news heats up as Jannik Sinner faces a three-month ban affecting his stellar reputation. The WTA takes a strong stance, suspending Elena Rybakina's coach for inappropriate behavior, raising concerns about athlete safety. Plus, the US Open reveals groundbreaking changes to its mixed doubles format, aiming to enhance fan engagement while provoking mixed reactions from players. Join the conversation as integrity, equity, and innovation collide in the world of tennis!
01:07:34
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Quick takeaways
- Jannik Sinner's three-month suspension due to doping raises critical discussions on athlete accountability and the implications of strict liability regulations.
- The WTA's suspension of coach Stefano Vukov for abusive behavior underscores the importance of creating safe environments for players in professional sports.
Deep dives
Career Day and the Importance of ROAS
A memorable moment from a school career day highlights the significance of Return on Ad Spend (ROAS) in B2B marketing. The speaker humorously reflects on their father's enthusiasm for the metric during his presentation, illustrating how deeply it resonates within the marketing community. This example underscores the critical role ROAS plays in evaluating the effectiveness of advertising campaigns. The scenario also serves to emphasize that understanding such concepts is crucial in the marketing industry, especially for those looking to engage with business-oriented platforms like LinkedIn.
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