In this episode, CJ interviews Rob Goldenberg, the CFO of 6sense, a B2B predictive intelligence engine that uses AI, machine learning, and big data to help sales and marketing teams find the best accounts to target. Rob has experience in both high and low macro environments and talks about the tools and strategies he uses to handle these situations. He emphasizes the need for alignment in a company and in finance and accounting teams and shares his framework for achieving this. Rob also highlights the dual role of finance teams as internal and external service providers and their function as an external concierge service. They discuss the potential pitfalls of tool consolidation, how to ask for funding for important initiatives or tools, managing spend in tough times, advice for taking advice, his decision-making framework, and the genius of Charlie Munger, including why sometimes the best thing to do is to do nothing.

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Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

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@cjgustafson222 (CJ)

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TIMESTAMPS:(00:00) Preview and Intro

(02:06) Sponsor - Netsuite | Maxio

(04:38) Disdain for Google Sheets

(06:11) Driving Alignment in Finance and Accounting

(09:09) Finance and Accounting as an External Concierge Service

(12:12) Why Tool Consolidation is Overrated

(18:29) Sponsor - Leapfin | Mercury

(20:27) Advice for Asking for Funding

(24:37) Managing Spend During Tough Times

(30:30) Wisdom From Charlie Munger on Doing Nothing

(33:05) Advice on Taking Advice

(35:35) Frameworks for Making Difficult Decisions

(40:36) A Decision Based on a Gut Feel Not Data

(43:31) Long-ass Lightning Round: Learnings From a Big Mistake and Other Advice

(46:38) Most Recent Software Tool

(47:37) Craziest Expense Story and the Fraud Triangle

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Episode 287 - The Golden Key to Unlimited Creative FLOW (WU WEI / Effortless Action)