Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube co-founded with Jeff Kwatinetz has defied pessimistic projections to survive seven years and nine seasons, selling out arenas while airing on major US network TV. Speaking to Tom Bassam, Cube and Kwatinetz discuss selling Big3 franchises, the league's future and how the rapper's career has influenced his approach to being the CEO of a sports organisation.
Talking points:
- Franchising the Big3 (1:26)
- Getting the right type of owners (8:27)
- Taking risks (21:08)
- What Cube's learned about owning a sports property (25:36)
SportsPro Podcast