Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.

Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

Creators & Guests

• Kunle Campbell - Host
• Nirav Sheth - Guest