How to be a CEO Deborah Meaden: Her green rules for investment pitches
Feb 13, 2023
17:29
We all know who Deborah Meaden is: the entrepreneur, the investor, a long-serving Dragon in the den… and environmental campaigner. Deborah’s involvement with climate causes goes back to her college days, and these days it’s become a more important part of her business, and her life, than ever.
In this episode we talk about:
- How she studied climate change at college
- Her admiration for Greta Thunberg
- The urgency of the environmental crisis and how business needs to react
- Why she would never work in the oil industry
- Her selection process for investing in companies
- Why investors are looking for your environmental story
- Why we shouldn’t criticise companies as “greenwashers”
- The support she believes government should give to SMEs with environmental goals
- How Britain’s lost its place as a world leader on green issues
Deborah’s appearing at our SME EXPO, which is being held at the EXCEL London on April 25th and 26th. Also there will be former Dragon’s Den entrant Levi Roots, and entrepreneurs including Charlie Mullins, Trinny Woodall, and Biscuiteer Harriet Hastings. Click here for more info and to register for free ticket.
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