Taiwan Noodle Culture and the 100yr-old Recipe

A-Sha Noodles is the cult-favorite noodle brand known for its patented, 100-year-old legacy noodle recipe from Tainan, Taiwan. Starting in one market in 1977, the company's product is now recognized around the globe. A-Sha Foods USA has been recognized as one of the top 100 fastest growing private companies by Inc. Magazine and selected as one of the Top Ten Taiwanese Instant Noodles Of All Time for more than five consecutive years. Founder and CEO Young Chang talks about the 100-year-old recipe and its place in Taiwanese noodle culture.

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