The Art of Living Proactively (Harnessing the Power of Your Choices) Alex Moscow
May 5, 2020
53:50
Alex Moscow supports business leaders to showcase their value, enhance their message and attract ideal clients.
He's worked in Public Relations for many years, is also a very creative person and has great ability to help his customers gain clarity on what they do and so is able to offer clients a unique set of skills.
Some topics discussed:
- People believe that to stand out they have to have something differentiating. That's not the case. It's also really difficult to achieve. What they need is to communicate differently to their market. That's what he helps them do.
- They are too focused on what they do, which means they end up looking like everyone else. They need to focus on who they serve and the problems they are expert at solving for them.
- The Challenger Sale
Favourite quote:
- "Instead of focusing on the competition, focus on the customer." Scott Cook, Co-Founder of Intuit, Director at eBay
- www.findyoursalessweetspot.com - Website for business owners who are looking to accelerate their growth
- https://findyoursalessweetspot.com/stories-that-sell - The landing page for his latest guide; How to Tell Stories that Sell. A must read for any business owner who wants to demonstrate the quality of their service in a way that will turn the heads of their target customer.