Consider This from NPR De-influencers Ring the Alarm on the Environmental Impacts of Overconsumption
Feb 25, 2024
Solitaire Townsend, a sustainability expert and co-founder of Futerra, dives into the rising trend of de-influencing. This movement encourages consumers to resist mindless buying and reflect on the environmental impact of overconsumption. Townsend discusses how social media influencers can pivot from promoting endless consumption to advocating for sustainable choices. She highlights the urgent need to tackle issues like plastic waste and climate change, while empowering communities to embrace sustainable living practices.
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Influenced by Skincare
- Diana Wiebe, a social media user, felt lured by influencers' promotions, especially skincare products.
- She realized her spending habits after seeing "come shopping with me" videos.
De-influencing on TikTok
- Witnessing excessive consumerism in "come shopping with me" videos, Diana Wiebe began creating de-influencing content.
- Her TikTok account, depression.gov, critiques unnecessary purchases.
De-influencing vs. Influencing
- The de-influencing trend emerged as a response to influencer fatigue and the constant pressure to buy.
- This trend pushes back against excessive consumerism.
