Biz Pivot Club: Turning A Redundancy Into A Pilates Empire With Tori Clapham
What happens when the "dream job" you hustled so hard to get...suddenly disappears? You're trapped in the story of who you think you should be, convinced you only fit into one box. When life tears up the script, that loss of identity can be paralysing. But what if that ending is actually the best thing that ever happened to you? What if the thing you’re doing as a "side hobby" is actually an empire waiting to be built?
Tori Clapham is the powerhouse founder behind the boutique fitness brand, Peaches Pilates. Today, she oversees an empire with ten studios, an app used in 54 countries, and over $4 million in annual revenue. But the path there wasn't a straight line. Tori began as a performing arts student, moving from Far North Queensland to NYC and eventually landing a coveted creative role at MTV.
Everything changed when she was made redundant. Left with a $10,000 cheque and a major life decision, Tori looked back at the casual Pilates sessions she ran for colleagues during lunch breaks and realized her "hobby" was actually her calling. She took a massive gamble, using her redundancy pay and travel savings to sign a lease on a tiny "shoebox" studio in Bondi.
In this empowering episode of Pivot Club, Sarah and Tori cover the grit of DIY renovations, the risks involved when her husband quit his corporate job to join the team, and how their lo-fi workout videos accidentally prepared them for a global pandemic. They also dig into the "mini-pivot" of motherhood and how to build a business that serves your life, rather than the other way around.
Get ready to learn why your biggest setbacks are often the things that propel you the most.
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CREDITS:
Guest: Tori Clapham
Host: Sarah Davidson
Executive Producer: Courtney Ammenhauser
Senior Producer: Sally Best
Audio Producer: Thom Lion
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