Coffee With Cole: The Digital Writing Podcast

Email Ghostwriting For Beginners: 12 Sequences You Can Sell

64 snips
Feb 5, 2025
Dive into the world of email ghostwriting and discover the 12 essential sequences that can transform your business. Learn how to craft evergreen newsletters that keep your audience engaged. Explore effective follow-up strategies to enhance customer relationships. Understand the key elements of customer engagement and how to maximize lifetime value. These insights are invaluable for anyone looking to boost their sales and engagement through the power of email.
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ADVICE

Educational Email Courses

  • Build educational email courses as a tangible offer to capture leads.
  • These courses should promise specific value and solve a particular problem.
ADVICE

Evergreen Newsletters

  • Create an evergreen newsletter where new subscribers start at the beginning.
  • Frontload the sequence with your best-performing emails to maximize value.
ADVICE

Email Frequency

  • Send a value-first newsletter, an indirect pitch, and a direct pitch email weekly.
  • This maximizes engagement and conversions from your email list.
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