The Rollup How Digital Assets Will Eat TradFi's Lunch - Ran Goldi
Oct 1, 2025
Ran Goldi, VP of Payments at Fireblocks and a former blockchain payments startup founder, delves into the transformative potential of stablecoins. He reveals that $200 billion is flowing monthly through these digital assets, reshaping cross-border B2B payments. Goldi discusses plans for a 'SWIFT for stablecoins,' the increasing embrace of blockchain by banks, and the innovative idea of enabling reversible transactions in crypto. He emphasizes how Fireblocks is facilitating this shift and speculates on the future integration of digital assets into mainstream finance.
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From eToro Tip To Fireblocks Head
- Ran recounts being introduced to Bitcoin by eToro's co-founder and starting a payments company in 2017 that Fireblocks later acquired.
- He transitioned from traditional finance entrepreneurship into leading payments at Fireblocks.
Blockchain As A Payments Rail
- Fireblocks views blockchain as another payments rail that every payments company and fintech will need to connect to.
- Upgrading infrastructure unlocks new product capabilities and wider adoption across businesses.
A Permissioned Network, Not A New Blockchain
- Fireblocks built a network that catalogs institutional counterparties and off-ramps so clients can transact across countries programmatically.
- The network relies on shared trust and messaging rather than being a new blockchain or consensus protocol.