On this episode of the Three C Podcast, presented by Fathom, Brett interviews Liz Prugh, VP of Marketing at Base and Founder of Pure Fandom. Brett and Liz were coworkers on the RFP team at ExactTarget years ago. Liz shares her journey going from bartending at P.F. Chang’s to writing TV recaps for Entertainment Weekly to becoming a successful marketer. She also shares valuable tips on live streaming.

0:00 Intro
2:06 Conversation with Liz Prugh
6:30 Working together on RFP team
8:10 Pure Fandom
13:22 Passion projects
16:16 Leveraging live streams
17:28 Base
20:15 PLG, Product Leg Growth
25:17 Live streaming tips
31:16 Reaching customers
35:43 Outro

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Product Led Growth and Building an Audience Through Live Streams with Liz Prugh - VP of Marketing, Base