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Andy sits down with Opendorse CEO Blake Lawrence to discuss NIL and the earning power of athlete endorsements. The two review Opendorse's list of college basketball players with the largest social media following in the Elite 8 that stand to significantly profit when NIL takes effect. Plus, the pair look at names in college football, like Michael Penix Jr., who could earn advertisement revenue from big on-field moments (4:30).
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Follow Blake Lawrence on Twitter: @Blake_Lawrence
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Until Saturday: A show about college football