Ep169: The Powerful Branding Concept You Need To Know - Amy Zander

Feb 23, 2022

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Finding the right branding is not easy, but here is a powerful strategy that you can follow. In this episode, Amy Zander guides us through the concept of Brand Archetypes and how to use them for building a brand. Make sure to listen to this episode full of very useful tips and strategies!

WHAT TO LISTEN FOR

How to find people to help you set up a podcast?
The importance of branding in podcasting
Steps to identifying your own brand archetype
Tips for high-quality recording
An effective system for creating good on-brand content

RESOURCES/LINKS MENTIONED

ABOUT AMY ZANDER

Amy Zander is a co-host of two podcasts, Brand Archetypes, and Adventures in Business. She has over 20 years of experience as a writer, editor, blogger, social media content creator, and social media manager as well. Amy has experience working as an editor-in-chief of Lansing Area Health Magazine. She has also written for multiple Michigan area publications such as Healthy & Fit, Capital Area Women’s Lifestyle Magazine, Break Breads, Capital Gains, and City Pulse. She also wrote for several community newsletters and business newsletters.

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