Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). 

Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker