We're thrilled to be celebrating one of our most popular episodes from Season 1. This episode really captured the attention of our listeners, and we couldn't be happier to revisit it and share it with new listeners too!
Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!
Episode Chapters
00:19 Who is Meqa Smith?
04:01 The similarities between marketing and talent acquisition
05:45 How can companies optimize talent attraction
07:45 The human operating system
09:55 What every human needs
11:12 Understanding what you’re actually offering employees
14:24 How do you package up and promote jobs using the seeking system
17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates
21:45 Don’t make a job description a job ad
25:02 Create a brand that stands for something
26:40 The key to talent attraction is having a brand and mission people can buy in to
30:02 Tactical steps to changing your company’s mission and purpose to align with human needs
35:33 The similarities between recruitment and dating
39:50 Using a human voice in job descriptions
43:30 You need to have 3-5 distinct values you can operationalize
Thank you to our sponsor, SecureVision, for making this show possible!
Our host James Mackey
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Thanks for listening!
The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations