TechCrunch Startup News Voyantis aims to help companies figure out their customers’ worth
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Feb 13, 2025 The podcast dives into the age-old question of customer worth, highlighting the flaws in manual data analysis. It introduces a revolutionary AI solution from Voyantis that promises greater accuracy in customer valuation. Listeners will discover how this innovative platform empowers C-suite IT managers in making informed decisions about customer acquisition and retention. Plus, the discussion touches on Voyantis's impressive growth and its ventures into industries like fintech and direct-to-consumer markets.
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Customer Worth Calculation Challenges
- Companies struggle to determine customer lifetime value, relying on slow, error-prone manual methods like spreadsheets.
- This challenge inspired Voyantis' founders to create a tech solution.
Founders' Backgrounds
- Voyantis founders, Ido Weissenberg and Eran Friedinger, have relevant experience in personalized TV and mobile marketing insights.
- Their prior ventures, T-Vinci and Adience, were acquired by Cultura and Teddy Sagge Group, respectively.
Voyantis' AI-Driven Approach
- Voyantis uses AI and vast data to predict customer lifetime value and behavior.
- These predictions inform ad campaigns, marketing automation, and upselling opportunities.