Supercool Racing the Clock: Wasteless Turns Expiring Food into Profit for Grocers Worldwide
If food waste were a country, it would be the third-largest emitter, right behind the United States and China, accounting for 8-10% of global carbon emissions. It’s a staggering problem: 30% of all food produced globally goes to waste. And for supermarkets already operating on razor-thin margins, that waste translates into billions of dollars lost every year.
At the heart of the problem? A broken pricing model. Food hits an arbitrary sell-by date—and it’s trashed.
Oded Omer thought that was absurd. So he built Wasteless, an AI-powered platform that helps grocers sell more food before it expires. Wasteless’ system uses dynamic discounting to find the sweet spot—just enough of a price reduction to move products at the right moment, without slashing margins.
Today, grocers across Europe, the Americas, and beyond are embracing Wasteless. It’s not just a product—it’s business model innovation. Wasteless created a category that didn’t exist, and now it’s become the shorthand for solving the food waste problem—like Netflix is to streaming, or Kleenex is to tissues.
In this episode, Oded shares how he built Wasteless into a global category leader—and why solving food waste is both a climate and profit imperative.
Show Notes
Guest: Oded Omer
Company: Wasteless
For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our: