The Contractor Fight with Tom Reber TCF633: The Sales Show - Likability
Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.
In this episode, we talk about…
- What being a likable salesperson means
- Some examples of when customers cancel a deal due to an unlikable salesperson
- Characteristics that make a salesperson likable.
- How being likable helps you in getting hired
- Instances when Tom, Steve and Derek were told they were likable but didn't get the job
- Likability versus your knowledge
- Some selling tips and advice
Resources:
This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/
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