Growthmates: Create and Grow Meaningful Products & Careers

Running UXR in Growth teams | Andrej Balaz (UXR at Miro)

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Jun 27, 2023
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ADVICE

Eliciting Honest User Feedback

  • Don't ask users leading questions like "Would you use this?".
  • Instead, tie feedback to past experiences and analyze their willingness to commit or pay.
ANECDOTE

Willingness to Pay in Practice

  • Oscar Torres successfully used the "willingness to pay" tactic.
  • Users claimed they loved a feature, but their enthusiasm changed when asked how much they'd pay.
ANECDOTE

Mismatched User Perceptions

  • A study at Miro revealed users didn't understand the benefits of plans they already paid for.
  • This highlighted that perceived value doesn't always match the offered features.
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