Danita Johson - President & COO WNBA’s LA Sparks

Danita Johnson (@DanitaJohnson), President & COO of the WNBA’s Los Angeles Sparks joins us this week on Sports Business Radio. Johnson discusses the growth opportunities that exist in women’s sports, how she is navigating the pandemic, what the “new normal” may look like, an uptick in TV ratings for the WNBA in 2020 and the “Change Has No Offseason” social justice campaign the Sparks are leading the way on.

In our sports business headlines segment, Brian Berger and Bryan Griggs examine the polar opposite team payrolls for the Los Angeles Dodgers and Tampa Bay Rays as they get set to meet each other in this year’s World Series. We also tell you about how the sports world is getting out to VOTE as election day approaches on November 3rd.

This week’s edition of Sports Business Radio is presented by Mizzen and Main. Make sure to check out their new line of Fall dress shirts, tops, pants and even boxers. Mizzen and Main makes dress clothing disguised as athletic apparel. No dry cleaning needed. Head to www.mizzenandmain.com & use promo code SBR to save at checkout.

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