Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe’s recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse.
0:00 Intro
1:10 Conversation with Joe
3:16 Contently
6:45 Outdated data-driven marketing
11:02 Personas
15:32 Find and talk with ideal customers
20:00 Write for one person
22:38 Do the work
27:09 Joe’s course on Snow Academy
28:20 Outro
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