OnBase: Smashing Sales and Marketing Misalignments

Ep. 104 | Evolution of Marketing Metrics and the FIRE Framework. Ft. Genefa Murphy, Micro Focus

Nov 5, 2020

32:27

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In this episode, Genefa Murphy talks about the evolution of marketing metrics and the FIRE framework. She details the significance of the four components of the FIRE framework while sharing how to best put them into action.

Contact Genefa Murphy | Follow us on LinkedIn

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