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Why It Feels Like Your Phone Is Listening to You
Nov 19, 2024
David Choffnes, an associate professor at Northeastern University specializing in data privacy, dives deep into the eerie sensation that our devices might be eavesdropping. He debunks the myth of smartphones secretly listening to us, clarifying that targeted ads stem from data collection based on our online behavior, not audio recordings. Choffnes discusses the role of data brokers, privacy risks, and ethical concerns surrounding pervasive data collection, while providing practical tips to safeguard personal privacy in the digital age.
28:56
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Quick takeaways
- Smart devices are not actively listening but use extensive personal data to tailor advertisements based on user behavior.
- Raising awareness about digital footprints and managing online privacy settings is crucial for protecting personal information from exploitation.
Deep dives
The Myth of Listening Devices
There is a common belief that smartphones and other devices are listening to our conversations, which can feel unsettling when relevant ads appear shortly after discussing a topic. However, research conducted by experts has found no evidence that devices are actively recording audio or video without consent. Instead, companies utilize the vast amounts of personal information that individuals share online to tailor ads based on browsing behavior, social media interactions, and even location history. This means that perceived coincidences in advertising are often linked to data usage, rather than eavesdropping.
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