
Talks at GS Edward Norton: From Hollywood to High-Impact Entrepreneurship
Jan 27, 2026
Edward Norton, acclaimed actor and filmmaker turned serial entrepreneur and philanthropist. He compares filmmaking to building companies. He discusses founding CrowdRise, modernizing board workflows with Zek, and why he never starts a company solo. He explains trade-offs between standalone businesses and M&A and how storytelling shapes leadership and team-building.
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Episode notes
Storytelling Is Organizational Glue
- Building a film is like building a company: you must tell a compelling story and align a large team around it.
- Great directors are great communicators who synchronize disparate people into a shared creative frequency.
Creativity And Analysis Are One
- Creative and analytical work use the same cognitive skills; the right-brain/left-brain divide is false.
- Norton applies analytical rigor to acting and creative thinking to his businesses.
Entrepreneurship Runs In The Family
- Norton grew up in a household steeped in entrepreneurship and impact, with grandfather Jim Rouse and a father in environmental organizations.
- Early exposure made starting things feel normal and exciting to him.

