Look at James White or @signalnoise to his friends. The man is a vibe standing out in a crowded marketplace. A complete idea of who he is and what he does snaps into place once you've made the connection to him and his personal brand. As salespeople, as colleagues, as members of social networks it pays dividends when your personal brand/vibe/identity snaps into focus clearly and completely too. In this episode we investigate. ALSO!!! Richard got a new job at Knapsack and it sounds amazing. Let's pull up close for that new-job-smell and find out what the first day of school was like. Remember, if you don't know who the smelly kid is on the first day of school then you're the smelly kid. ;)