027: 2022 Ecommerce Trends ft. John Lee Dumas

In today's episode, Kyle Kostechka interviewed John Lee Dumas (JLD), host of the Entrepreneurs on Fire podcast, about entrepreneurship and trends in 2022.

Some of the topics discussed:

People are becoming experts in MICRO-niches. Gone are the days of 3 or 4 big players running the game. Become an expert in solving ONE problem and you'll become the one solution for your customers' problem.

Don't be a watered down version of someone else.

There's a shift towards organic audiences. Solopreneurs and mid-sized companies are getting priced out with HUGE companies piling into FB advertising.

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