Keys To The Shop : Equipping Coffee Shop Leaders 270 : A Conversation w/ Mark Michaelson of Michaelson Consulting!
Coffee roasting legend Mark Michaelson is back on the show! Mark has spent the last 9 years as the Head Roaster for onyx Coffee Labs in NW Arkansas whee he was instrumental in helping them forge a path to being one of the worlds most respected coffee companies. One top of this Mark is the 2017 U.S. Roasting champion and top 12 finisher in the World that same year. Mark is an active member of the Roasters Guild and in addition to being a champion himself has roasted coffee for other champions including the Colombian Brewers Cup champion and also for 2020 U.S. Champion and Co-Owner of Onyx Coffee Labs, Andrea Allen.
So suffice it to say, Mark has had a very successful career in coffee roasting and has been an inspiration to production roasters all over the world.
In this conversation, as Mark Ventures out in his own Consulting business, we are going to be taking a look back at his time in front of the roaster and learning a great deal about how he has developed as a professional and gaining some wonderful and practical insights into the world of production roasting that will definitely help you on your own coffee roasting journey.
We cover:
- Trust the process
- What he has learned in 9 years of roasting
- Most common new roaster mistakes
- Quality control approach
- Including the team in feedback and trusting baristas
- Roasting trends Mark loves and trend Mark hates
- Listening to customers
- Investing in people
Links:
Related Episodes:
026 : What Your Roaster want you to Know w/ U.S. Roasting Champion, Mark Michaelson, Onyx Coffee Lab
196 : Understanding Customer Preferences w/ Peter Giuliano
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