Bill Shufelt was a trader at a hedge fund who got tired of drinking. It was doing nothing for his performance at work–or while trail running. So he decided to start a non-alcoholic craft brewery. Not that anyone else believed in his mission. He tells host Christine Lagorio-Chafkin how he struggled for years to find a co-founder, and met with 120 investors before putting together enough money to start his own brewing facility–because no other brewery wanted to work with him. Now, his company, Athletic Brewing, is growing so fast it has been struggling to meet demand in the $109 billion craft brewery industry's fastest growing segment. Athletic Brewing grew 13,071 percent over the past three years, making it the 26th fastest growing company in the United States, as recognized by the Inc. 5000.