Australian Museum: Kim McKay builds 2 empires—including transforming a dowdy Museum into a glittering gem

Kim McKay doesn’t really consider herself an entrepreneur. But that’s exactly what she is, having built not 1, but 2, impressive “empires”. The non-science trained marketing guru is transforming the Aust Museum – yes, the one Sydney-siders all remember going to on school excursions, a natural history museum and Australia’s oldest museum – from being somewhat faded-around-the-edges to now bringing it firmly into the 21st century digital age, as a world-class cultural institution. How is she doing it? By cajoling politicians who control the pursestrings, inspiring scientists to continue their research and engaging supporters and the public alike to take a fresh look at the Museum’s newly refurbed spaces, including the new glittering glass box entrance. Kim reveals how she twists arms! And already she’s increased attendance numbers several-fold. 

Perhaps less known is the 1st “empire” Kim McKay helped build into a global not-for-profit phenomenon – the Clean Up Australia & Clean Up the World community campaigns. That event started in 1989 from a tiny idea solo yachtsman & pal Ian Kiernan had, to clear waterways of plastic and rubbish. With the support, hard work and passion of his co-founder Kim McKay, the pair first launched Clean Up Sydney Harbour, which turned out to be a dazzling success on the 1st weekend it was held. So just how did they build that up into the successful & substantial Clean Up Australia campaign -- a volunteer, community-based event that in its first year alone involved over 200 cities and towns across Australia? Well, when Kim managed to get the United Nations involved, Kiernan and McKay took their “Clean Up” to the world!  The Clean Up movement became one of Australia’s most successful public action campaigns ever. And that campaign helped transformed community awareness about the damage from ocean pollution.  Enjoy the dynamo that is Kim McKay!

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