Today we get to dive in on the topic of brand with a day-to-day practitioner, advisor, and creator of brand value, Veta Bates.
Veta gives real-life examples of products and then helpfully pairs them with analysis behind what each company is doing with their brand development that is or isn’t adding value.
As we start, Veta is recounting a conversation she and Gavin Ivester had about a very specific yet-to-be-named product. We start there because it takes us right to the heart of how product design and brand character can come together for powerful effect. Let’s jump in.
