Breaking the 10K Ceiling with Michelle Crandall

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. 

If you’ve ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.

What to Listen For:

• Why hitting a $10K month can still feel like a failure
• The sneaky way your brain robs you of celebrating success
• The “relatability trap” photographers fall into—and how to escape it
• How money stories from childhood shape your business today
• Why success can feel like a core value conflict
• The hidden cost of staying small and humble
• What it really means to inspire others
• Why it's not your job to manage other people’s emotions
• How to reframe your money mindset to fuel growth
• Two confidence-building challenges to help you OWN your success

This episode is a deep dive into the emotional side of business growth and money mindset for photographers. Michelle's story reminds us that hitting financial goals is just one part of success—you also have to let yourself feel successful. If you’re ready to shift your mindset, celebrate your wins, and stop hiding your light, this one’s for you.

🎧 Listen to the episode now and don’t forget to subscribe, leave a review, and share it with a fellow photographer who needs to hear this! Want to go deeper? Join us inside Elevate at www.freedomfocusformula.com/elevate - save the $200 enrollment fee with the code: PODCAST.

Ready for more support?

•  Join Heather’s next FREE coaching call at www.getcoachedbyheather.com
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• Create a profitable portrait photography business at www.freedomfocusformula.com
• Break into the world of commercial (B2B) pet photography at www.hairofthedogacademy.com/commercial

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