minor details 47 - Katie Lim
Mar 18, 2019
In this engaging chat, designer Katie Lim, currently the director of industrial design at Super Chewer, shares her fascinating journey in toy design for both kids and dogs. She dives into the complexities of balancing creativity with technical precision, revealing how she crafts engaging toys. Katie also tackles the pressures of 'workism,' discussing the risks of burnout and the importance of setting boundaries in today's demanding work culture. Her insights on design for accessibility and the impact of social media on relaxation are not to be missed!
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How She Found Industrial Design
- Katie Lim discovered industrial design by blending interests in interior design, sculpture and architecture as a teen.
- She realized the field combined aesthetics, engineering and spatial thinking which sealed her choice of career.
Factory Trip That Changed Perspective
- Katie attended a sponsored SCAD class that included a two-week factory trip to China and learned more from the factory floor than a semester of classes.
- She says seeing manufacturing processes firsthand is invaluable to designers.
Designing For Baby Brands
- At Kids II Katie designed primarily for Baby Einstein, focusing on infant toys and baby gear like bouncers and play gyms.
- She describes working with brand-specific aesthetics across multiple product lines within a single company.