In this Australian Business Podcast episode, your host Zara McGuffie sits down with Tara Jarrett, co-founder of @Pilates, to unpack how their 24/7, tech-driven business model disrupted the fitness industry, with a leaner and highly profitable ROI. If you like this episode, you’ll love the series. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today:

– The genesis of @Pilates and its unique business model

– How to prioritise technology for a more profitable business

– How tech-driven, instructor-free classes lead to a more personalised experience

– Their left of field launch strategy that drove rapid growth

– How maximising asset utilisation and minimising 'dead time' drives profitability

– Tara's outlook on the future evolution of the fitness industry and technology's role within it

Resources for this episode

– @pilates website

– Meet with Tara

– Ask a question (select the Business podcast)

Rask Resources

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Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg #business #motivation

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