Let's Talk Loyalty #116: Leveraging Loyalty to Build Your Brand with Epsilon's Paul Davies
This episode of "Let's Talk Loyalty" focuses on insights and emerging trends across APAC and MEA.
With a marketing career that began in direct mail, data and applied statistics, Paul Davies' has worked in advanced markets like the UK, and today he shares his view on how loyalty marketing is evolving in these, as well as emerging markets that have traditionally focused on customer acquisition.
We discuss global trends in loyalty, as well as the risks and challenges of promotions and first party data, as well as the power of organisational design to help use loyalty mechanics to build brand loyalty, not just transactional loyalty.
We discuss the need for creativity in loyalty marketing, helping marketers connect with both the rational and emotional aspects of the human brain.
This episode is sponsored by Epsilon.
Show Notes:
1) Paul Davies - Senior Vice President APAC MEA
2) Epsilon
3) Hoover Free Flights Promotion
4) Forrester Wave Loyalty Solutions - Q2 2021