The Story of a Brand QPilot - How to Create a Better Subscription Program
This episode is brought to you by Sendlane.
Matthew says, “regardless of your industry, if you’re thinking about subscriptions or if you're already doing subscription, you should, think about and collecting data on these two things: one, what people like or don't like and two, the reason people subscribe and why people cancel. Understanding those two components is critical because they can influence each other immensely.”
Today we interview Matthew Holman, Co-founder & Head of Growth for QPilot. QPilot unleashes Scheduled Shopping like Subscribe and Save or Automated Replenishment to work with any platform and any customer experience.
In this episode, we’re given trends & insights and strategic and tactical best practices that you can use right away to enhance and grow your subscriptions. We also cover some growth advice for other SaaS companies.
We discuss:
* His gratefulness for his opportunity to join QPilot * Overview and origin story of company * SaaS growth advice, including building with the customer * Trend and insights in subscription, including growth, popularity, and fatigue * Best practices including what data you should collect, flexibility, LTV, and how you should approach problems with your subscription strategy * People subscribe because they love your product, but why do they cancel? Hint: customer experience. * How long, on average, do people stick around? * Why they prefer percentage versus usage fee * Their launch checklist * How to prepare for a subscription strategy * Why they don’t like the term subscription instead they like “Scheduled Orders” * How to work with QPilot
Join Ramon Vela and Matthew Holman, as we break down the inside story of QPilot on The Story of a Brand.
For more on QPilot, visit: https://qpilot.cloud/
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This episode is brought to you by Sendlane.
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