When a political ad goes viral on Facebook, conventional wisdom holds that it was a success. After all, the Golden Rule of advertising in the digital age is simple: Engagement is good. It’s good for Facebook, too. The more time users spend watching, commenting, clicking, and sharing on its platform, the more money the company makes. Little wonder, then, that Facebook allows advertisers to test which ads get the most engagement with a single click.
Learn about your ad choices:
dovetail.prx.org/ad-choices
