In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA.
He shares his insights on:
--> Building privacy by design
--> The kinds of information that companies collect about their customers that aren't actually necessary
--> The balance between personalization and privacy
--> Their lawsuit against Salesforce and Oracle
--> Their marketing dossier that doesn't push a lot of data collection
--> Org structure and it's impact on the privacy DNA of the company
The Yaag Project