Own It with Samantha Warren 323. Trademarks, IP Protection & Future-Proofing Your Business ft. Berkley Sweetapple
Want to protect your brand from copycats? Does the thought of legal protection feel heavy and overwhelming? This episode is about to change everything for you. In this incredibly clarifying conversation, Samantha is joined by trademark attorney Berkley Sweetapple to demystify the world of IP and make legal protection feel exciting, empowering, and like a total power move for your brand.
This isn't your typical dry legal talk. Berkley breaks down the common misconceptions around trademarks, sharing exactly when you should file, and why it's about so much more than just preventing copycats. Samantha shares her own recent, real-life story of a trademark conflict with a friend, and Berkley provides her expert insight on how to navigate these tricky situations. This episode is a masterclass in how to turn your brand name into a valuable asset, build a legacy that can outlive you, and gain the rock-solid confidence you need to truly own the spotlight.
TIMESTAMPS:
01:08 How the fear of copycats stops you from being more visible
02:03 Samantha's real-life story of a trademark conflict with a friend
05:14 A huge misconception: why a similar name is just as risky as an exact match
08:38 When should you actually file for a trademark?
13:26 The hidden cost of rebranding (it's more emotional than financial)
17:36 Why trademarks are a valuable business asset that can increase your company's worth
23:11 Future-proofing: building a brand that can be scaled or sold
29:39 The surprising truth about trademarking your own name
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