Ep. #39: Kara Smith-Brown - Marketing Masterclass

Kara Smith-Brown joins us on this week's episode to discuss her career in marketing, how her company, LeadCoverage supports the freight industry, and her new book, The Revenue Engine, that comes out November 19th. Together, we explore how aligning sales with marketing can lead to a harmonious and successful business environment. By sharing her journey from the early days at Echo Global Logistics, Kara illustrates the potential of modern marketing tools to create a distinct edge for businesses in a competitive landscape. Her experiences underscore the underestimated power of marketing in shaping a company’s culture and future.

Leadership and emotional resilience take center stage as we discuss the importance of maintaining composure under stress, drawing inspiration from leaders like Doug Waggoner and Scott Pruneau. Our conversation spans meditation practices, the evolving nature of leadership styles, and the unique strengths of Type A personalities. We also tackle the challenges women face in male-dominated spaces, advocating for data-backed opinions and a deep understanding of business finance to gain influence. This episode promises an insightful journey through entrepreneurship, leadership, and strategic marketing, with a dash of real-world triumphs and personal anecdotes to inspire and motivate.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***