
Ask Aussie a podcast
Ask Aussie & Kyle Hagge
Oct 16, 2023
Kyle Hagge, Director of Community at Morning Brew, joins the latest episode of Ask Aussie. They discuss the art of constructing a vibrant online community, reaching out to individuals cold, and establishing meaningful connections. They also explore higher education, student loans, building a community in New York City, favorite places to eat and drink, and building an online community for a small business.
29:50
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Quick takeaways
- Assess the value a community will bring to customers before creating one, focusing on benefits and resources aligned with your business niche.
- Lead by example and genuinely demonstrate your own excitement and engagement to get people actively involved in your online community.
Deep dives
Building an Online Community for Small Businesses
For small businesses looking to build an online community, it's important to first assess the value it will bring to your customers. Consider what benefits and resources you can provide within the community that align with your business niche. Don't feel pressured to create a community if it doesn't serve your customers' needs. Focus on your core business and ensure its sustainability and profitability before branching out. If a community aligns with your business, be genuine and enthusiastic in your interactions. Share valuable content, answer questions, and provide resources that resonate with your audience.
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