TalentCulture #WorkTrends ENCORE: How Is Frontline Recruiting Changing? Top Trends for 2024
Apr 11, 2025
Matteo Cavasotto, Co-founder and CEO at EMI, discusses the evolving landscape of frontline recruiting and the challenges employers face in hiring for these essential roles. He highlights how frontline workers, comprising a large portion of the global workforce, have gained visibility and improved conditions post-lockdown. Cavasotto emphasizes the role of technology in refining recruitment strategies, the need for tailored approaches to engage millennials, and the critical importance of understanding candidate expectations to enhance retention and streamline hiring processes.
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Know Your Frontline Workforce
- Frontline workers constitute over 50% of the U.S. workforce and span many labor-intensive industries.
- Understanding this workforce's characteristics is crucial for companies to solve recruitment challenges and improve operations.
Adapt Hiring Tools to Candidates
- Use the right tool and approach specific to each frontline hiring challenge, considering different generations and industries.
- Understand how candidates look for jobs rather than pushing your company's assumptions.
Automation Enhances Hiring Communication
- Effective frontline hiring relies on building trust and communication at scale through automation.
- Streamlining communication across all hiring stages enhances candidate engagement and hiring success.