Motley Fool Money Ferrari, Tesla, and the Future of Cars
Jul 31, 2022
Eddie Alterman, Chief Brand Officer of Hearst Autos and former Car & Driver editor-in-chief, dives into the future of the automotive landscape. He discusses why autonomous cars seem further away than expected and how Tesla could rival the dominance of Standard Oil. Alterman shares insights on Ferrari's shift towards electric vehicles amid concerns over preserving its heritage. He also highlights how traditional carmakers may be undervalued by investors and whimsically mentions Cadillacs equipped with dry bars and LP record players.
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BMW's Heated Seat Subscription
- BMW is rolling out monthly subscriptions for features like heated seats and adaptive cruise control.
- This sparked significant consumer backlash, highlighting potential issues with the subscription model for car features.
Shifting from Ownership to Shared Mobility
- Car companies have long found ways to upsell customers on extra features.
- This trend points towards a shift away from car ownership and towards shared or company-owned models.
Tesla's Software-Locked Batteries
- Tesla faced criticism for using software blockers to limit battery range in Model S vehicles.
- Customers paid to unlock the full potential of batteries they already owned.