In this episode of the Asia Tech Podcast, we dive into the rapidly evolving world of AI-generated avatars. We discuss how hyper-realistic avatars are transforming marketing, sales, and customer service by mimicking human interaction in ways that feel almost real.

We spoke with Igor Hofman from D-ID and he covered:

• How humans are wired to interact with other humans. This interaction, however, does not always have to involve a real person. If avatars are highly realistic and mimic human behavior closely enough, they can satisfy the brain’s need for human interaction.
• The pace of technological development in the avatar space is nothing short of astonishing. The advancements are moving so fast that it’s plausible to imagine a future where interacting with avatars could become indistinguishable from real human interaction.
• How avatars are already transforming marketing and sales. Avatars are increasingly being used to create personalized marketing content, enabling companies to target their audiences with extreme precision.
• One of the most promising applications of avatars is in customer service. Some companies are now using avatars to enhance or even replace traditional chatbots. Avatars bring a more personal and engaging touch.
• Igor sees the future in natural user interfaces (NUIs), where users interact with AI and digital systems as if they were speaking to another person. NUIs could revolutionize the way we engage with digital content.