Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s amazing! If this is your first episode, that’s also amazing - welcome! I want to give a heartfelt thank you to each of you as listeners and to our incredible sponsors - you all have allowed us to keep the show going!

I thought to commemorate the occasion, I’d share my top 100 moments on the podcast - just kidding, I’ll just share 10-ish things. From most used metaphors to most surprising stories to most actionable tips to fan favorite episodes, we’re going to count backwards to the #1 moment on the podcast so far. I also made a playlist in the shownotes of all the episodes mentioned in this roundup in case you want to check out the full conversations.

I hope you enjoy and would love to hear from you - what’s your favorite episode or moment on the show? Send me a message on LinkedIn or in the Startup CPG slack (or post it to LinkedIn!). Also, just a quick note that it was incredibly difficult to narrow down this list of moments - there are so many incredible guests and episodes not in today’s roundup - I used a mix of download data + your feedback + my own memory to curate this.

Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3e

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpg
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg

Episode Links:

• Playlist with all episodes mentioned
• #10 - The “Pure Gold Series” with Seth Goldman (4:10): 
  • From: #51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea
• #9 - Unlikely Meetings (6:29): 
  • #57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson
  • #71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)
• #8 - Shark Tank Moments (11:43): 
  • #80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez
  • #77 Making a deal on Shark Tank with wildwonder's Rosa Li
• #7 - Marriage and Dating Fundraising Metaphors (14:41): 
  • #60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
  • #68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge
• #6 - Early Episodes (17:33): 
  • How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola
  • Move over coconut water - Pricklee cactus water brings health, happiness, & hydration
• #5 - Best Advice (23:43): 
  • #83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
  • #73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)
  • #81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News
• #4 - Fan Favorites (28:03): 
  • #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)
  • #62 Affiliate & Influencer Marketing 101 with Kim Biddle
• #3 - Cold Outreach (31:24): 
  • #59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar
  • #92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo Giudice
• #2 - Authenticity behind the scenes (36:15): 
  • #47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal
  • #95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time
• #1 - Liquid Death (41:37): 
  • #76 How Liquid Death is Murdering Lame Marketing with Hamid Saify

July 2023 Podcast Review Contest:

• Enter the giveaway by completing this form (it only takes 1-2 minutes!)
• By completing the form, you’ll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery.
• Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email.
• Thank you for listening to the show and helping new listeners find us!

Shopify Links:

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Kickfurther Links:

• Kickfurther website
• See how much invent...