The Internal Marketing Podcast Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli)
Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able to connect with target audiences, in a way that the 'brand messaging' could not do. Being one of those brands that has been successfully doing employee advocacy for almost 10 years, you won't want to miss a minute of this special case story episode about Ericsson, which is choked full of practical insights and takeaways.
In this "Internal Marketing Case Story" episode, Anita Veszeli, Ericsson's director of social media and advocacy, breaks down:
- The background on why Ericsson was an early adopter of employee advocacy
- How the company got started and now runs the programme
- Lessons learned along their decade-long journey
- How do they measure impact and success of their employee advocacy programme
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ABOUT ANITA
Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.
Follow Anita and check out her awesome content.
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ABOUT WORKSHOP (Season 2 Podcast Sponsor)
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).
Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program for your company.